One of the consequences of how Facebook is picking out that content today is it is optimising for content that gets engagement, or reaction. But its own research is showing that content that is hateful, that is divisive, that is polarising – it’s easier to inspire people to anger than it is to other emotions.” She added: “Facebook has realised that if they change the algorithm to be safer, people will spend less time on the site, they’ll click on less ads, they’ll make less money.”
Frances Haugen – https://www.theguardian.com/technology/2021/oct/04/facebook-tearing-our-societies-apart-key-excerpts-from-a-whistleblower-frances-haugen?CMP=Share_iOSApp_Other