Two elderly couples were enjoying friendly conversation when one of the men asked the other, "Fred, how was the memory clinic you went to last month?" "Outstanding, " Fred replied. "They taught us all the latest psychological techniques, visualization, and association. It made a huge difference for me." "That’s great! What was the name of the clinic?" Fred went blank and he thought and thought, but couldn’t remember. Then a smile broke across his face and he asked, "What do you call that flower with the long stem and thorns?" "You mean a rose?" "Yes, that’s it!" He turned to his wife . . . "Rose, what was the name of that clinic?"